Full Agenda
Day One
DAY ONE — Thursday, 23 October
9:45 – 10:00
MAIN HALL
Opening
Maged Kassem10:00 – 11:00
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11:00 – 12:00
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12:00 – 13:00
13:00 – 14:00
Lunch Break
14:00 – 15:00
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15:00 – 16:00
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16:00 – 16:30
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16:30 – 17:30
MAIN HALL
Through-The-Line in Action (TTL): Building Digital Campaigns from Idea to Reality
Mostafa Serry
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17:30 – 18:30
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18:30 – 19:30
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19:30
Dinner
Day Two
DAY TWO — Friday, 24 October
09:30 – 10:30
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10:00 – 11:00
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10:30 – 11:30
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11:00 – 12:00
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11:30 – 12:30
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“From Street Stories to Ad Stories” takes the audience on a journey from the raw authenticity of street photography to the polished world of commercial advertising. This talk explores how real human moments can be transformed into powerful narratives for brands, blending artistry with impact. Attendees will gain insights into visual storytelling, adaptability, and the creative process behind moving from candid streets to high-end campaigns.
12:30 – 13:30
Coffee Break & Friday Prayer
13:30 – 14:30
MAIN HALL
Telling Stories That Truly Stand Out in Today’s Creative-Heavy World
Jason Lanier
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14:30 – 15:30
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15:30 – 16:30
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16:30 – 17:30
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17:30 – 17:45
Gallery Winning Announcement
17:45